Urban Baristas Case Study

Results Summary


  • $110,000 in new revenue for a new online store.
  • Converted physical customers into email subscribers
  • Built long-term email automations to generate new revenue on autopilot

Working with Urban Baristas


Urban Basistas is a UK based coffee chain and online coffee e-commerce store.

They were preparing to launch their new blend of coffee through their website. We helped.

Nurturing the list before a launch


Many brands have a list of leads that have not been email regularly. Urban Baristas was in that situation.

One of our core email principles is to build a relationship with your list to build long term revenue generation. So, the first order of business was to start that relationship with a mixed campaign sequence.

Story-based launch sequences


Another core email principle we use at S2 Digital is: words sell.

The most important words you can write are powerful stories that connect with the problems of your audience.

The product launch was a story-based sequence that launched the new product.

Non-Holiday Launches


Most e-commerce brands do launches during holidays. Black Friday, Christmas etc.

We believe that non-holiday launches are equally as important. While you cannot do a launch every month (you will burn your list). You can do a product or offer launch every 6-8 weeks.

Email Marketing Services
  • New Product Launch Strategy
  • CRM Implementation
  • Email Writing & Design
  • Relationship Building Sequence